Friday, March 28, 2008

Our Seal of Approval

By now, reading my thoughts here in my own personal Blog, I'm quite sure you can tell my attitude towards a lot of things in our industry. I bet - whatever the topic or issue - you could most likely guess what I would say about it, most of the time, couldn't you?

Today I'm asking you to please let me know which organizations, industry supplier vendors, etc. which you feel would enjoy the 'endorsement of Secret! University' (again, you probably know who/what I would favor already). Maybe you work for one of them, or you work closely with one or two, that would be good candidates for us to consider.

You could have them contact me directly, or let them know and I'll contact them (and give me the individual's name to reach). It's all together possible, perhaps we could do something reciprocal with them.

Thursday, March 27, 2008

Linking Website back to Search Engine Results!

I had a new idea this past week-end, one which I haven't seen in any other website, nor have I heard about in any of the several webmaster newsletters I frequently read.

Since I have a forward looking/pioneering type brain - I have been on the Internet bandwagon for nine (9) years now, and how best to utilize it for business purposes (when I first built our own mortgage lending/brokerage operations site). Matter of fact, some of you may know, initially I developed Secret! University as an off-shoot of my original 6-year old Live class on Website & Internet Originations, back then mortgage website SUCKED and even today most who have one, don't make use of it like I know they can.

Today's new concept has a potentially sizable draw back, in my opinion however. And, that is my own long held believe that sending a website visitor off your own site (by providing them with a link on one of your pages) to visit elsewhere is plain foolish! They might never come back!

Even with that in mind, plus the fact that SE key word/phrase rankings are dynamic and can change at a moments notice ... here's the concept.

This paragraph is now incorporated inside the main index page of our website: "In mortgage industry education & training we're Number One in Google, Yahoo! and Ask.com ...."

On our available Services & Materials page, this sentence is now predominate: "Google says we're #1 in certified mortgage professional classes - the link also appears on our CMP course page as well.

The indivdual page for our Website & Internet Origintions Live class, now says: "Go ahead and Google internet originations - you'll discover this class is Ranked #1."

This may prove to be a great idea. OR it could drive potential future students to more easily locate our competition! We'll see ... I'll keep you posted as I figure out how it goes over an extended period of time.

Tuesday, March 25, 2008

Master Seminar - May 17th - 'Early Bird Pricing' Part DUEX

Today I wanted to follow-up with you for our upcoming Master Seminar here in Southern California, which I offered you last Monday. So far, we have not received checks in the mail for this very special live event from any of my Blog readers.

I am hopeful you can send it off right away, as I’m looking forward to meeting you face to face, and next week the event will be announced in our April 1st newsletter – which could result in a rush of RSVP’s … I don’t want you to miss out!

Thanks.

Sunday, March 23, 2008

HAPPY EASTER!


Saturday, March 22, 2008

RESPA Changes – HUD Proposal – Observation

First off, let me please tell you my comments (2000+ words) come from reading this 75,215 word HUD proposal (to modify a rather small section) of RESPA. Thankfully my head didn’t explode after three (3) readings.

Although the font size is the same on our Discussion Board vs. this Blog, the area to read is much wider (so it wouldn't be sooooo long), I stuck it over there - click HERE and you can see it in all of it's mellifluous splender!

Thursday, March 20, 2008

This and That

Now, just a minute. Who do you think you are anyway ??

Over the years, we have enjoyed a loyal readership of our monthly newsletter, The Mortgageland Journal; in fact I will finish up the April 1st edition probably this afternoon. I also enjoy a nice group of folks, that I consider Friends of Secret! University (that's YOU), who follow my more personal thoughts and developments on this Blog.

I want to tell you who I think you are. I think you're a true industry professional looking to improve your own career, with good morals, sound ethics and admirable integrity as you engage in your activities here in the consumer residential real estate mortgage lending industry (or you wouldn't read my stuff). Further, I'm reasonably sure you and those who read our newsletter, joined my industry since August 1998 (did you catch I said MY industry?).

Given your years in the business, being raised somewhere along the timeline and the environment of the Aug.'98 to Dec.'05 cycle ... that gives you certain characteristics which differ from the people who grew in the cycle before that time - the '88 to '98 one, or those of us who entered the industry well before that (BTW, I hope you saw the September '07 newsletter, it contains one of the best pieces I feel I have written about my eye-witness account of the last 4 'corrections'). Right now, you're enjoying the initial cleansing period, a sort of punishment phase of today's cycle - late Dec.'05 to .... (my guess 10 years in length) - the harsh punishment portion of this new cycle should be over shortly, BTW.

Therefore considering your entry and exposure to both 'conforming' and 'non-conforming' loans during that period, your 'take' on the subprime niche is far more limited than say, mine. I've put some industry statistics together, along with certain empirical evidence and my own observations ... all mixed together to form the lead article in our April newsletter - Future of Subprime - be sure you read it, it will clear things up for you about that important subject.

Next ... I finished my first read of the dreaded RESPA change proposal put forth by HUD this week; you should take a look, it's fascinating to see what and how they think, and especially the extent of the studies and research they conducted to come up with this. I like it. If passed, it will be very good for your career. Any day, you'll start to read opinions from everybody about it. Over the week-end I'll give you my initial thoughts on key areas in it (after I read it again today and tomorrow).

Wednesday, March 19, 2008

RESPA - HUD's Proposed Partial Revision

The long awaited RESPA rule was published day before yesterday along with the new 4 page good faith estimate, HUD-1, and the sample scripts the settlement agent will use at every closing. There is a 60 day comment period on the proposed rule. Below are links to the new GFE, HUD-1, the closing scripts, closing instructions, and the proposed rule in its entirety.

Balloon Interest Only Script http://www.fambpalmbeach.com/firballoonio.pdf
So far today (4+ solid hours of reading) I've covered the first 9 lnks here, and am on page 38 as we speak (of 131 pages) of that last link.

Future of Subprime - A Primer

I frequently read a handful of industry discussion boards, and post on some of them from time to time, as some of you know. I see this particular question being asked and discussed often, so I thought I would take a stab at it this morning for you.

Based upon what I read, the conventional wisdom seems to be that it will 'come back' (like it was the last several years) and that it will probably take a dozen years or so to do that. That 'conventional wisdom' I speak about, looks like it's coming from people who joined our industry during the last industry cycle Aug '98 to Dec '05, so they lack a clear picture in the broader context of the business, my view.

I want to give you some of it's history, so you'll have a well-rounded view of the horizon. Subprime, formerly called B/C paper and/or non-conforming, began in 1914 (with my initial industry employer and others). As an eye witness, I know it was a around in 1966 when I started as a twenty-something LO. Fannie Mae and her snot-nosed step half-brother Freddie Mac (labeled 'conforming') began in 1972 and BTW, I went to their baby showers, etc. and drank a lot of beer!

Since then, Fannie (FNMA) & Freddie (FHLMC) - let's call them by the initials they like to use these days "GSE's" - during their history have stumbled badly a couple of times and ONLY because they are Government Sponsored Enterprises, they haven't exploded all over everybody like 'non-conforming' has a couple of times (but been real close).

The way in which 'non-conforming' was done - 'originate to distribute' - during the last 20 years (not before that), and especially the reckless way it was handled the last decade, is at the core of what it's going through, and what you all have seen recently.

It will not be back, like it was during the '98-'05 period (ever again), but IS back (if you thought it left) right now ... only YOU don't know who the players are, and who the big-shot players are going to be (nor do I) ... because they are starting/building/growing/developing, etc. right as we speak. It's my sense they will operate nearly as they did during the period immediately prior to the start of the last cycle in August '98.

BTW, you can take this assesment to the Bank ... and you're more than welcome to quote me!

Tuesday, March 18, 2008

Subprime History & Future

I mentioned previously my friend Paul Muolo, writer and reporter for the industry's premiere publication, National Mortgage News for the past 25 years or so, is writing a book on the history of Subprime (which he's interviewed me about several times so far). He had a synopsis in his on-line 'What We're Hearing' column on there main website this past Friday, about his front page piece in the paper yesterday "B&C Vanishes as volumes Fall to 7-Year Low" where he says "subprime originations were virtually nonexistent. " In a nutshell, his synopsis Friday said in part "... In Q4 lenders funded just $6 billion in subprime mortgages. In 2005 -- the peak year for subprime production -- the industry originated $807 billion in A- to D loans. It's safe to say that the subprime industry has been wiped off the face of the map ...."

To that end, and as a remark to him, I suggested he should be comparing recent stats not as against the biggest boom years for Subprime in all of history, but more accurately more like a usuable comparison to 1998 (the final full year of usual/normal production before the boom in the industry during the '98 to 12-05 cycle), as those numbers are more real-world (vs. the dream numbers of that 'easy-street' cycle period) and probably the levels of subprime's future production going forward.

I've asked him to get me those stats - which I'll report to you - since it is my belief they will reflect what you can expect for the next several years. Hopefully, he'll consider my opinion and write more with this viewpoint; I sure will.

Monday, March 17, 2008

Early Bird Pricing


From the records of our recent newsletter mailing, I selected a small group of people to make a Special Offer to this morning – and I decided to also extend it to my loyal Blog readers also!


Our Saturday May 17th Master Seminar I expect to be well attended due to circumstances surrounding everyone in the industry these days. It is my current plan to have exclusive seating and Early Bird Pricing for this elite group (that's YOU)!

We have held these get togethers here in Southern California off and on for more than 6 years, always on the same week-end as our $1,500 Website & Internet Originations Live class.

The Master Seminar’s usual fee is $125 per person. Until April 17th, I am offering you an Early Bird price of $100! This price is not reflected on our website, so you’ll need to mail us your check (address bottom of the page).

I hope you’ll attend, it will be my pleasure to do all I can to help you with your mortgage lending industry career.

Peter


PS: If you happen to be interested in our (next day Sunday) Website & Internet Originations Live class, you can get that one via check also until April 17th, while you’re here for $1,150.

Monday, March 10, 2008

Is it a Grand-father's clock or the 4 Season?

There I was, trying to explain to my (non-mortgage guy) Brother about the swinging pendulum of a Grand-Father's clock, and how that is like the 'corrections' in the residential real estate lending industry. I was explaining how all it seems I see being said by other industry training/guru's, is that you can survive todays's tempory condition and things will be back to normal (reckless wholesaler loan products, easy money, borrowers so plentyful they seem to fall from the sky, big commissions, etc.), if only you improve your sales and closing skills! BULL.

I told him, the entire business is moving in a different direction now (all those things are now history), and industry personnel must change to adapt to the new ways ... he's a little slow sometimes, so he didn't get it!

So, I said think about it this way, the last cycle '98-'05 was Summer time, free and easy - you got to ware short pants, sunglasses, and engaged in a lot of outdoor activities ... now it's Winter, and the coldest one on record with WAY Way too much snow, etc. So you dress accordingly and must do a whole bunch of things differently as well. So ... ya gotta adapt to the new climate!

Those good old days are gone - now's the time to get some serious training GET SMART!

Friday, March 07, 2008

More SEO thoughts ....

Some of you have followed my frequent remarks on this subject, as you blunder through getting your own websites to perform for you (of course you could take our Website & Internet Origination class - but that's not my point today) ... so ... check this out! Look how deep some people will go to find a search result they like and click it - all I can say is WOW

loan officer programs #34
realtor seeking mentor #47
mortgage banking du lp #149
money needed for real estate mentor ohio #161
mortgage net branching all states #257

All of those phrases we do not specifically highlight as key word/phrases we push - they were picked up out of our content by the SE. This data is from our internal records on generic search terms folks used, where we ranked, and the fact that they click onto our website -- so do ya think you always need to be #1 ?

Thursday, March 06, 2008

The Mortgageland Journal lead article March 1, 2008

I plugged this article into my Blog this month, as it struck me as information which so many folks just don't get! As I read article after article, and topic/threads here and there, in several diifferent industry-wide internet discussion borads (I probably read all the stuff you get too 'cause I want to see what you see, and keep myself grounded by listening to other viewpoints), I continue to see people lament about the conditions today by saying " ... when will it get better, I don't think I can hold on much longer ...." - that's why I wrote this piece, to help bring some clarity to them.

A bit on this clarity point: I had a sorta business mentor/friend in my mid-thirty's, who was a merchant banker from London, he was wise beyond his years I used to think. One day I asked him, how do you see these things so clearly? He had a great example for me. He would tell me life is like climbing a mountain, and he was merely a half dozen paces or so ahead of me up that mountain side, "From up here," he would tell me, "I can see the horizon better than you can ... I'm not any smarter than you Peter, I just got here first and the view's better than down there!'

Now, back to the article - my own conclusion: I would say, probably 98% of everyone I speak to about this (and almost all of the industry "guru's" I see), don't really understand we're now moving in another entirely different direction ... meaning, surviving this is merely accomplished by lasting until the turbulence is over - then returning to how it was (by holding-out) isn't how it works ... it doesn't return to how it was (or even close to that)! And, THAT'S a rather profound point, when you don't understand it.

CAN WE HELP YOU?

Sunday, March 02, 2008

How it Was is not how it Will be

Below is the lead article from our March 1st newsletter, The Mortgageland Journal, I trust you’ll find the reading enlightening! BTW if you don’t get them sent to your own e-mail inbox every month directly, you can see it live HERE and sign up to get them also. I've added this one here, because I feel it's an especaially important message - at just the right time for our readers.

How it Was is not how it Will be

Picture an old grand-father’s clock in your mind, with it’s pendulum swinging back and forth. That’s how the residential real estate mortgage lending industry trends have historically performed. The pendulum swings in one direction for a time; then it reverses itself and goes back the other direction. With each ‘correction,’ the newly changed course brings fresh and innovative ways to operate; many new concepts develop that were not a part of the former path.

After the last correction that started during the Fall 1998, several original concepts evolved. As we think about that period, we need to remember through the 7 years of that pendulum swing, home values soared nationally and interest rates plunged to historical lows, inspiring mortgage brokers and LO’s to think ‘short-cut’ and ‘easy money’ was the way to go (and thus keeping them from growing in business knowledge and realizing they should have been learning their trade – but the Greed was intoxicating). With property values and rates acting like they had never done before, it encouraged the scheme of refinancing customers 2, 3 or even four times over a short period – stuffing large YSP’s and raising loan balances each time, effective burying many of them in their homes; all the while persuading every Tom, Dick & Harry to jump into our industry so they could make Big Bucks! Unlike the more traditional way of thinking, Integrity and Ethics seemed out of place during that cycle. Also among the more startling ones that grew, included the idea of paying LO’s and AE’s commissions (six plus figure incomes!) vs. previously customary salaries + bonus – which made them transaction and commission check focused and it took away from a fiduciary duty to place the customers interests ahead of their own; the notion of permitting unsupervised and unqualified LO’s operate as independent contractors working out of their home; wholesale funding sources, overcome by greed, offering one irresponsible loan program after another chasing production; the net branch biz plan often utilizing unlicensed and always poorly trained loan officer/agents to uncontrollably operate nationwide … I could go on and on about all the changes that came to pass during the 98-05 pendulum swing. This was a most regrettable period for our industry, thankfully, most of the careless concepts are disappearing as we speak.

Let’s not forget, the Aug '98 - Dec '05 swing brought us astronomical production numbers all up and down the line – however, those were not true loan volume numbers, but really GIFT stats, as most transactions were a present/gift to the borrowers as there was very little resemblance to real lending being done, given the major deterioration of the vital checks and balances from LO to broker to processor to underwriter to lender and up stream from there. I have never seen the amount of total industry destruction these and others ridiculous practices have caused.

Since the current ‘correction’ began during the Winter 2005, at the moment we’re just over 2 years into the current pendulum swing; on this new path you’ve already seen a great many changes – there’s more to come ... don’t look backward for what’s now gone, instead look forward to up-to-the-minute ways of doing things(*).

A great many new State and Federal laws are being enacted to protect the public from the Wild West ‘out of control’ attitudes of the mortgage industry recently, with regulators looking at those they license more closely and enforcement of existing laws being stepped up. By and large, the barriers of entry into the industry should return. A return to previous foolish programs being offered by wholesale lenders is not likely; neither is the business model of permitting unsupervised LO’s to be our 'front-line' with the public; optimistically the general idea of avoiding industry education and training should disappear since the ‘big easy money’ has stopped at last. Wholesalers accepting new business from mortgage brokers without performing appropriate due diligence first, should vanish. Traditional/ conservative underwriting standards (some of you vets I'm sure remember the old 28/36) will resume (including across the board LTV reductions); and along with hundreds of other important areas to consider, the upstream warehouse funding sources, the wall street conduit developers, pool & bond insurers, etc. all should return to the previous checks and balances each were designed for and must perform, to maintain a viable secondary market.

To be expected during this swing, would be rates increasing and property values declining, the beginning of things returning to a more normal and balanced way of doing business. Today however, since the Fed is artificially pushing rate lower in an effort to boost the American economy, that variation in this correction will have an unknown effect on business in the long run. We’ll therefore, likely see a rush into the conforming arena by most, with subprime/non-conforming taking a bit longer to transform itself into what it will look like, during the rest of this present day cycle the next seven to 10 years. And when it does, it won’t look at all like it did during the 98-05 period; probably more like it did preceding the '98 correction. They’ll be all new players, novel hot loan products, etc. Thankfully, long gone are the Low score high LTV Stated GIFTS!

I have seen in previous 'corrections,' nearly all of the formerly weakest areas tend to come to recognize how they contributed to problems and then they make adjustments and improve! Adapting to the changes, is the key to any long-term success in this business. Those 'good old days' of fast & easy money are gone.

PS: (*) loans will stay on the books longer than they had been during the 98-05 swing (where many borrowers refinanced regularly, frequently traded up on home purchases, etc.) to the more historical 5 to 7 year loan durations. Therefore one example would be that due to the changes in loan life, if you have been churning your former customers for new loans or trying to survive on referrals from them, you’ll discover in this new climate, the number of loans you’ll be able to get funded will be significantly reduced.

Even though well thought-out articles like this one, and the friendly help you get from discussion boards like this - they are no substitute for some real focused industry education and training by qualified people. Visit Secret! University and see how we can help you today!
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