Friday, August 31, 2007

This one IS the Industry’s fault!

As a general proposition, you’ve all heard that the consumer residential real estate mortgage lending industry is cyclical. This is best illustrated by thinking of a old grand-father clock, with it’s pendulum swinging back and forth. It swings in one direction for a period of time, then it reverses itself. It is those reversals we have come to call ‘corrections.’ In the early stages of these reversals, the industry goes through a cleansing period, a sort of punishment phase. The length of each swing before the correction, is as a rule, roughly for the same time interval.

So there I was, in my late 20’s with 7 years under my belt in the biz operating a branch office, the recently implemented landmark Federal legislation - The Truth in Lending Act was only a couple of years old, and both Fannie & Freddie were both newborns, as I faced the first industry wide correction. Thankfully, I was employed at The Mother Company, which sheltered me from most of the negative impact of it (my employer then was a rather large, solid, and sizable financial organization). Shortly after Watergate, it came rolling in all across the Nation. As I recall it was because of serious troubles in the American Economy in the early ‘70’s. We had run-away inflation, and long gas lines, etc. Rates on conforming were 10% to 12% on 1st mortgages and 16% to 18% on seconds. The industry wide punishment segment of this correction lasted a few years, and since I was shielded from it I don’t remember it being all that extensive. This one wasn’t our fault, the industry didn’t do it to itself. What developed as a result, was the seven decade old subprime industry left the confines of the consumer finance companies, and began to be noticed by the more conventional mortgage world. The reversed cycle that followed was generally good for the mortgage industry and lasted more than 10 full years. I was young and fairly green way back then, and my memory could be off a bit on some of the details, but that’s what I recollect.

Only a handful of years after the MBS market was created , the Government de-regulated the Savings & Loan industry (they were most of the secondary market/portfolio buyers for residential mortgage loan transactions during that period), in ‘87-88 there was a huge explosion! Countless S&L execs foolishly began to make loans that were not on local SFR’s as they had traditionally been doing utilizing depositor’s money, the previous four decades (at modest LTV’s). Instead they began to finance large investor/builder owned apartment complexes in far-flung areas they knew little about, made risky business loans, plus funding a great many non-real estate related type loans, such as lending collateralized by cattle and such! That’s what started the snow-ball. As these S&L’s failed one by one, ultimately FSLIC failed (the S&L equivalent of FDIC at that time). Although it was the de-regulation that was the core problem that time; many S&L execs were easily fooled by being in regions they were unaccustomed to, losses were astronomical, many S&L senor execs and owners were convicted of criminal activity. A few of you veterans will remember many scandals, felony convictions, and jail sentences … Charles Keating of Lincoln Savings and others. Industry wide, nearly everyone got punished, many MI companies went under, as did a great many mortgage bankers and brokers who fell like dominos ... but basically it wasn't our fault, Government corruption and de-regulation were at the center, was my analysis at the time. Today with the Internet, I found this: http://www.inthe80s.com/sandl.shtml which summarizes it from an historical viewpoint. With my own head down and bullets flying-by close overhead, it’s not as tidy as Google shows you. The Government’s RTC bail-out (you can Google Resolution Trust Corporation) saved even more people from being punished. This industry punishment segment lasted a couple of years as well. During this one, I operated a fairly sizable nationwide wholesale company, with a $4+ Million annual overhead ($0 of that was commissions BTW), so I remember this one like it was just last month. I frequently had nightmares and was often scared to death throughout this period. As a result, the mortgage asset backed securitization market grew like gang-busters after this. The reversed cycle that followed was generally not favorable for the mortgage industry, it lasted more almost 10 full years like the last one. What I’ve written is from my memory, it was ugly, I was there and that’s how I remember it!

Two years after I closed my former company, underwent two Cancer surgeries and was an independent consultant helping mortgage operators locally, came the next correction. This last one, came as a result of the Russian Ruble crisis in the Fall of ’98. Worldwide Capital markets got squeezed big time … some of you might remember Old Stone, Conti Mortgage, Southern Pacific, and many more names back from that era, who didn't make it. This market ‘reversal’ was a quick one, the industry wide punishment was mild compared to last time; it wasn’t a long prolonged slow bleed-out like today. We didn't do that one to ourselves either. As a result, there were more than 350,000 new originators that jumped into this business, due to the paradigm shift of big commissions being offered to originators (a notion previously unprecedented) by the few lender survivors plus the new ones that developed - since there were many unemployed people available due to lender failures, this was the largest single growth period in the history of our industry … they’re exiting now. As the pendulum swung back, this reversed cycle which followed, was historically the biggest boom-time for the industry I had ever seen. Housing values soared, rates plunged to the lowest levels in more than a half century, and generally a good time was had by all for the remained of this short lived 7 year cycle.

Today as a Teacher/Mentor and the semi-retired Founder of http://www.secretuniversity.com/ I see, unlike the three previous ‘corrections’, this late 2005-2006 reversal has not been due to circumstances generally beyond our control, this one is due entirely to actions solely by industry insiders. Many of my peers and I have seen this one coming since early ’04 as it became apparent ‘the wheels were starting to come off the wagon.’ On the rise we saw originators working in their jammies with the bunny-slippers at home, broker/LO fraud starting to become a concern to wholesalers, wholesalers promoting irrational No Doc and Stated loans to low FICOs with high LTV’s, etc … The early symptoms began showing up in our newsletters, in late '03 and well into '04. An epidemic of greed prevailed nationwide for several years, with an industry flooded by unethical and unbelievably poorly educated, trained and supervised personnel who were our industry’s front-line, exploiting the public – a virtually frenzied wild-west gold-rush mentality. RESPA violations overwhelmed those that policed the industry, Wall Street greed incentivizing foolish wholesale lending program extreme offerings, that literally gave away money to borrowers, unethical behavior and greed fueled ramped fraud and abuse at all levels. By anyone’s definition, the industry did this one to itself. And, it’s going to be a long and slow bleed out, The reversed cycle that will follow, will by and large, not be complimentary for the mortgage industry. Even if it’s as short lived as the last one, this pendulum swing should last at least another 5 years, while the industry punishment segment, should be generally over by next Summer or Fall. There’s plenty of blame to go around. I do not believe the effect on the overall market will be as massive as the ‘87-88 collapse, but this one is gonna be close, and some in the know think even bigger!

As in the past, as the punishment portion ends, and this recovery ultimately begins, we’ll find many new and exciting organizations emerge from the wreckage of the retribution of this harsh reversal, and there will be countless innovative programs, products, and ways of doing presented. Even though scary as it is happening, this renewal of the business from time to time, gives us all hope, for a stronger and increasingly solid industry, that’s a critical and vibrant part of the American economy.

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Monday, August 27, 2007

Finished up our September 1st newsleter this afternoon; changed the name of it too! It's now The Mortgageland Journal. This will be our 46th monthly edition - WOW how time flys.

It's lead article all about industry cycles/corrections, I have been working on for what seems like forever. It got up over 10,000 words, then realized this story as I remember living it, is really big! Probably could have continued another 20,000 words easily! I ended up triming it down to just under 1,400 words (that's about 900 more than I like for a newsletter piece), but any smaller and it would have left out too much.

I feel this is a very important piece and I hope everybody in the entire industry reads it, it's a story and a viewpoint unique to the perspective of those who generally inhabit the business these days.

Friday, August 24, 2007

Earlier this week, our Mentor program got engaged by a new student who came to us from one of the news-groups out there on the Internet. As it so happens, I was personally selected to be the one to help. This is going to be an exciting assignment for me (given the timing right now in this industry 'correction' cycle). This new group wants to start a nationwide wholesale operation from scratch, get approved by Fannie & Freddie, etc. If done properly, I told them I agree with their feelings this is a good time to do that, many opportunities are available - and since I have done what they need several times previously, I told them it will be my pleasure to help them avoid the many falling rocks that will fall and try to hit them as they move up the mountain.

As part of our first conversation, we discussed the critical need for bulletproof Broker Approval standards. For 30 years of my 'operation' life, 14 years with The Mother Company, the rest with my own company - we always had high standards on who we would accept business from - a feature that's been missing from most wholesalers the last 8 years or so. I'm going to design them for their group. I am very eager to help them succeed; a wonderful challenge for me again.

As I have been putting together the lead article for our September Newsletter, which is about what I saw and lived through during the last 4 industry make-overs ('corrections') - the reasons we had them, the opportunities that flowed from them, and of course who and what, got punished by them (this mortgage broker approval issue has been one important reason for this current one).

I am fascinated, as I have been recalling what I did and how I felt with each of the industy make-overs as they were happening. As I have been talking about this article I'm writing lately, it has become very obvious to me that the version some folks have of them, depends on where they were in their own careers at the time ... so I think I have a unique perspective and that it will be a note-worth analysis of the issues surrounding those 'corrections.' I hope you'll enjoy the reading!

Wednesday, August 22, 2007

Ya know what, I have realized that I had not memoralized my thoughts on this topic here. So here's a link to sombody that interviewed me 2 weeks ago: http://www.mortgageindustrytrends.net/liquidity_crises_alt_a_market you might find my thoughts interesting (as it relates to today's industry wide mess).

He was a bit shy to also mention that I said "first Drexel then Lehman are gonna be statistics pretty quick" as well. Both got too involved with our industry - like DLJ formerly did - (besides their main function of putting MBS's together). These two and a few others, bought mortgage operations, became warehouse lenders, etc ... generally in areas where they had no instincts or experience and then SURPRISE! (similar to the wrong DNA commercial bank reveal whenever they get involved in the subprime arena).

Monday, August 20, 2007

Good Morning! Going to be another HOT day here in Southern California -- some call it 'Global Warming', I call it Summer Time in August! Left the Dodger game yesterday (2 hot hotdogs, large soda and 2 ice creams later), middle of the 4th inning - we were baking (in the shade) like Thanksgiving turkeys - it's called Dry Heat!! Our Dodgers are scratching for a position in the play-offs.

I have had a hunch that inquiries at Secret! University would increase as things got worse out there in MortgageLand (the new name - MLJ - of our newsletter BTW), and it looks like it's coming true. With last week I started seeing our inquires increase, and being the worst one since this industry wide crisis began, I was excited about being able to offer our latest CD Lesson, it's called "Lesson for the Times - 301" (bottom of the page). It's a timely road map on how to survive the current industry wide 'correction.'

I'm starting the lead article for the September MortgageLand Journal newsletter, offering up an historical perspective on this and the previous three (3) 'corrections' I have witnessed. I genuinely feel it will help those who read it, understand what's happening and why.

Tuesday, August 14, 2007

I have been working on this new lesson, almost non-stop since early yesterday afternoon, and at this rate it's going to be available on our website this week-end. Considering how fast things are changing out there for them, I bet many of our new students will appreciate this warp-speed launch; I truly hope it (and the solutions suggested in it) will help many of them not be as scared as they have been.

Monday, August 13, 2007

Over these last couple of months, I have had several people who have known me for a while, suggest that I should develop a "Lesson for the Times" - since I have experienced first-hand four (4) of these consumer residential real estate mortgage industry corrections. They know my experience here, would be beneficial to all who would pick it up.

I have decide this morning to begin such an undertaking; I expect it will take me a couple of weeks to be thorough and finish it up. I'm going to explain in detail what I would do TODAY to survive this 'Extreme Industry Make-over' if I were a young mortgage broker experiencing all that's happening out there. I know how scary it can be, my own memory is very clear on how I have felt and what actions I have taken to make it to 40+ years in the industry.

I intend to have a pre-sale (begining in about a week) on this Lesson before it's complete, so folks can get their orders in first! If you have any ideas you think I should include - give me a call!

Friday, August 10, 2007

A bit more on our stats today ... coming in a close second to our Mentor page, is the Certified Mortgage Professional page we have on our site. The CMP program is all about learning, and how to KNOW the answer/solution to a wide variety of industry issues, more than how to merely FIND an answer (like a high school research student on google). It too has been one of our top performers with an average PR (page rank) of 5.190, and during this same four month period, accounted for 18.821% of the total pages viewed on our site.

I like this particular program of ours a lot. Before I developed it, I searched Google for some of the others that were available, and virtally wet my pants laughing at the 'joke' qualifications to receive a CMP designation from all of the others! Ours is a lesson and a test, candidates need to pass with an 80% score, and do it "without looking up the answers." If YOU want to get a real kick, search this term on Google and read the qualifications of some of the, especially the NAMB and other trade associations ... they're a joke. That's the reason I developed ours, so our CMP designation will have real world meaning and value to our graduates.

Thursday, August 09, 2007

So, this morning as I was collecting the data from yesterday's website visitors to plug into my Excel spreadsheet (if I printed it out - it would be larger than my desk!), one thing struck me when I saw this phrase: "what do you need to know before becoming a mortgage broker" yielded a visitor to our website (we're #46 in Google on that one!) ... here it is: No matter where you rank in Google on any specific keyword or phrase, it only matters IF the person searching that term actually clicks to your website! So with 45 better ranked then us, did this guy click all of them? Or skip to page 7 and click us in PR position 46?

So we could have been #2 on that key phrase, but if the Google searcher had clicked the #1 link, they may have found exactly what they wanted, and never clicked us! Therefore, I see as I measure the various key words and phrases and their relative PR (page rank), it means little since it only counts if somebody clicks it! Obvious, sure ... but thought I would write down this random thought I had today. More tomorrow.

Wednesday, August 08, 2007

I think I may have started seeing an emerging trend, right here in the middle of our 'Extreme Industry Make-Over.' As I've previously mentioned, in the Fog of War it's usually difficult to understand the outcome, while in the midst of chaos. Being as anal as I am about statistics, a characteristic I have had almost from the very beginning of my career, I'm going to share some confidential web stats with all of you this morning: You can draw your own conclusions from these facts; I'll tell you mine too.

There a number of key words and phrases which drive people to our various website pages, naturally some of them are better/more effective than others (in the top 10 on many & on page 38 etc. on some others) - but on average over the last 4 months our Mentor page has ranked (again an average) PR (Page rank) 15.785 through organic searches on the major search engines (Goodle, Yahoo, MSN, etc.). Not spectacular for an average, but moderately acceptable (our overall keywords & phrases are considerably better).

As it turns out, during this same period, 76.525% of all unique visitor traffic to our site, as a whole, have come from these same search engines (a number that I am quite proud of BTW).

Considering we have several dozens of pages on our website, I think it's remarkable that 28.439% of all who visited, read our Mentor page.

Therefore, the trend I think I'm beginning to see, is that people are looking to upgrade their own skill set, during this 'Make-Over' - so if they are a survivor, when they come out the other side they'll be stronger and more apt to succeed! And THAT'S GOOD NEWS!

Monday, August 06, 2007

Before he moved out of the area, Paul was my dearest and closest friend. Athough we don't talk daily and have lunch together 4 times a week like we used to, we have kept in touch pretty much since then; I continue to have a special place in my heart for him and his family - all of whom I know/knew quite well also.

When I was an assistant manager at The Mother Company, my boss and I interviewed him for a job, he got hired and became my assistant. I participated in his training a lot. Later after we were both Managers of offices, he chased me all the way up the company corporate ladder (he was a strong competitor), and in the end passed me.

After almost a decade and a half I left The Mother Company (eight years before he finally did), and went out on my own. I heard an awful rumor Friday that his company was closing, he confirmed that to me 5 minutes ago. I am profundly sad for him and his wife Nicky, and their two grown sons Chris and Mark. I hope I can help them somehow, I intend to try.
Right now, the consumer residential real estate mortgage loan industry is in what some call 'The Fog of War' - a bit tough to keep your bearings and see what's happening around you, let alone see the horizion and know which way to go; it's a real mess.

What's going on is very similar to what happened after Black Friday 1998, when the last cycle abruptly stopped (and the good times subsequently started). That will happen like that again (improved products and home values and better rates) sometime during the Fall of 2009. The intensity of today's situation is child's play as compared to the 1988 EXPLOSION - when most buyer of loans were in the Savings & Loan industry ... they ALL went out of business ... if you were a mortgage banker then - (funding loans on your own warehouse line and off-selling quarterly or so as I was) ... you would have been scared to death (I WAS!! - I remember feeling trapped) and maybe had a heart attack like many people did. THAT was the end of the world, this is merely a bump in the road, an ugly one yes, but not terminal. Soon, we'll probably see several Wall Street firm get 'convicted of felonies' and going bankrupt, weaker ones being bought out for pennies, merging, etc. - that's next from my memory of historical info. I doubt we'll see the MI companies all go BK (again), they're too busy refusing to pay claims - and they seem to be better at that then they were in the past - they and the title insurers will be waving the FRAUD flag a lot!

Everybody in the industry is a victim in one way or the other these days, and all of it coming from the GREED of the past decade ... anyhow, that's how I see it this morning.

Friday, August 03, 2007

As I was thinking about writing the ‘shovel’ piece (for our August 1st newsletter), I recalled the thousands of LO’s I have communicated with in my capacity as a Teacher/Mentor for Secret! University, and as an employer these past several decades in the industry. It is fair to say, that nine out of 10 of them hoped they were strong capable sales/closer types, yet they clearly were not.

Unfortunately for so many of those fine people, the general climate and culture of their entry level job position focused on “sales” – and in many cases that notion frequently attracted the wrong attitude for professional customer contact/service. Even those they are not mortgage experts, they are indeed the face of the industry to the public, our ‘front line’ if you will.

Therefore, much of what I had to say about them, was not only directed to them but to their employers as well. The Broker/owners need to give these fine young people hope they can become a valuable part of the industry and that they have a long career future ahead of them … during this ‘Extreme Industry Make-Over’ we simply cannot afford to loose 9 out of ten of them.

If they would simply focus on problem solving and helping the customer make a decision with proper training they will develop into trusted advisor, underwriter/processor thinking individuals that customers trust their interests are being considered first, not being handled by a commissioned sales/closer like the guy that sold them their last used car!

The so-called ‘industry Guru’ types, that I mostly see as merely motivational speakers trained in pumping up the ego of sales types, also need a Make-Over themselves. Because I see their influences negatively infecting our entry level personnel, who need to portray themselves in a more professional manner, like others in the ‘fiduciary duty’ business.

I want these young LO’s – who today remain the largest segment of people employed in our industry – to have hope for their future, instead of being scared they can’t ‘sell’ without 100% LTV Stated 500FICO products available.
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