Monday, March 10, 2008

Is it a Grand-father's clock or the 4 Season?

There I was, trying to explain to my (non-mortgage guy) Brother about the swinging pendulum of a Grand-Father's clock, and how that is like the 'corrections' in the residential real estate lending industry. I was explaining how all it seems I see being said by other industry training/guru's, is that you can survive todays's tempory condition and things will be back to normal (reckless wholesaler loan products, easy money, borrowers so plentyful they seem to fall from the sky, big commissions, etc.), if only you improve your sales and closing skills! BULL.

I told him, the entire business is moving in a different direction now (all those things are now history), and industry personnel must change to adapt to the new ways ... he's a little slow sometimes, so he didn't get it!

So, I said think about it this way, the last cycle '98-'05 was Summer time, free and easy - you got to ware short pants, sunglasses, and engaged in a lot of outdoor activities ... now it's Winter, and the coldest one on record with WAY Way too much snow, etc. So you dress accordingly and must do a whole bunch of things differently as well. So ... ya gotta adapt to the new climate!

Those good old days are gone - now's the time to get some serious training GET SMART!

0 Comments:

Post a Comment

<< Home

sitemap