Thursday, January 03, 2008

2007 - A QUICK LOOK BACK


Beginning December 2005, we entered the fourth industry 'correction' in my long career in the consumer residential real estate mortgage lending industry. This correction is proving to be as serious as the industry collapse of 1988, which was a result of the far reaching S&L crisis. As cycles go, the punishment portion of this one should bottom out this Fall, and slowly start to begin to improve. By then, many of the new players that typically emerge during these cycles, should be at hand. However, much like 2007 - until we hit that point, 2008 should be as ugly as 2007 was; maybe even worse.

December 2007 proved to be the most active month on our website in the last 22 months; a strong website visitor showing that we are quite happy with. Unfortunately, even with all that action, our current student base as well as potential new ones are themselves in financial trouble, so very few of them actually took advantage of our products, services and materials in December, or even much throughout the entire year. As with almost every industry vendor/supplier I've spoken with, 2007 was a financial disaster at Secret! University ... we're looking to better times ahead.

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