How it Was is not how it Will be
Nope, haven't figured out how to specifically attract the mortgage broker/owners with 10 years experience or less.
Our primary outreach methods to influence industry personnel to consider Secret! University as THE industry training & educational resource to date has been: (1) well placed key word/phrases in generic search engine results (we've now got over 3 dozen of them where we rank between number one and #3 - so when folks are looking for help - there we are!), along with (2) our monthly newsletters (we've sent them out 51 months in a row).
Staying on top of our SERP and keeping our website up to date are essential tasks - so when a potential student/visitor arrives at our site, they need to find it engaging. Both tasks take an enormous amount of time and effort.
The MortgageLand Journal newsletter, as well, must be a timely and interesting read since there's a great deal of industry news and information available everywhere. I have tried to focus on my own unique perspective on relevant issues and topics. As I read other residential real estate mortgage lending business newsletters, articles, etc. I see that, yes indeed, my viewpoint on most subjects is distinctive - hopefully that should translate into a positive feeling toward Secret! University.
We are now more than two years into this latest industry wide 'correction'; the punishment portion of it is coming to a close. During this period I have watched our newsletter "read-rate" plunge to an all-time low this month. It has been painfully obvious, those industrywide readers of ours continue having a difficult time surviving the changes that effect everything they do.
I have seen in previous 'corrections,' the formerly weakest areas come to understand how they contributed to previous problems and they make adjustments and improve! Dealing with these changes, is the key to any long-term success in this business. So, 'How it Was is not how it Will be' is going to be the lead article in our March 1st newsletter's edition . I'm going to try and draw a contrast to how things generally were during this past 10 years, and how they are likely to change - along with how they have already changed. Those 'good old days' are gone.
Our primary outreach methods to influence industry personnel to consider Secret! University as THE industry training & educational resource to date has been: (1) well placed key word/phrases in generic search engine results (we've now got over 3 dozen of them where we rank between number one and #3 - so when folks are looking for help - there we are!), along with (2) our monthly newsletters (we've sent them out 51 months in a row).
Staying on top of our SERP and keeping our website up to date are essential tasks - so when a potential student/visitor arrives at our site, they need to find it engaging. Both tasks take an enormous amount of time and effort.
The MortgageLand Journal newsletter, as well, must be a timely and interesting read since there's a great deal of industry news and information available everywhere. I have tried to focus on my own unique perspective on relevant issues and topics. As I read other residential real estate mortgage lending business newsletters, articles, etc. I see that, yes indeed, my viewpoint on most subjects is distinctive - hopefully that should translate into a positive feeling toward Secret! University.
We are now more than two years into this latest industry wide 'correction'; the punishment portion of it is coming to a close. During this period I have watched our newsletter "read-rate" plunge to an all-time low this month. It has been painfully obvious, those industrywide readers of ours continue having a difficult time surviving the changes that effect everything they do.
I have seen in previous 'corrections,' the formerly weakest areas come to understand how they contributed to previous problems and they make adjustments and improve! Dealing with these changes, is the key to any long-term success in this business. So, 'How it Was is not how it Will be' is going to be the lead article in our March 1st newsletter's edition . I'm going to try and draw a contrast to how things generally were during this past 10 years, and how they are likely to change - along with how they have already changed. Those 'good old days' are gone.
posted by Secret! at 9:13 AM
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